ROLE : © MARLON AVILA – MANAGING DIRECTOR & ART DIRECTOR / BRAND & 3D GENERALIST.

STUDIO : © SPECTRAL PUBLICIDAD INTERACTIVA.

EXPORE MORE WORKS

PRODUCTION PROCESS

THIS PROJECT WAS CREATED TO DEVELOP A DISTINCTIVE CHARACTER FOR © SPECTRAL PUBLICIDAD INTERACTIVA S.A.S.,
DESIGNED FOR ITS RESTAURANT AND FAST-FOOD BUSINESS LINE.
THE CHARACTER SERVES AS A VISUAL SPOKESPERSON FOR THE COMPANY’S VISUAL AND DIGITAL CONSULTING SERVICES.

PRODUCTION PROCESS

THIS PROJECT WAS CREATED TO DEVELOP A DISTINCTIVE CHARACTER FOR © SPECTRAL PUBLICIDAD INTERACTIVA S.A.S.,
DESIGNED FOR ITS RESTAURANT AND FAST-FOOD BUSINESS LINE.
THE CHARACTER SERVES AS A VISUAL SPOKESPERSON FOR THE COMPANY’S VISUAL AND DIGITAL CONSULTING SERVICES.

WORK.

ROLE

ROLE · CHARACTER CONCEPTUALIZATION · MODEL SHEET · 3D MODELING · TEXTURING · LIGHTING · COMPOSITING · RENDERING

WORK

ROLE

ROLE · CHARACTER CONCEPTUALIZATION · MODEL SHEET · 3D MODELING · TEXTURING · LIGHTING · COMPOSITING · RENDERING

MAKING OF

FROM CONCEPT TO A DIGITAL BRAND CHARACTER

THE CHARACTER WAS DEVELOPED PRIMARILY FOR PRINT APPLICATIONS, NOT FOR ANIMATION.
FOR THIS REASON, ITS FACE WAS NOT MODELED IN 3D AND NO FACIAL RIGGING WAS REQUIRED.
THE FACIAL EXPRESSION WAS CREATED IN ADOBE PHOTOSHOP AND LATER INTEGRATED WITH THE BODY PASS AND FINAL SCENE.

MAKING OF

FROM CONCEPT TO A DIGITAL BRAND CHARACTER

THE CHARACTER WAS DEVELOPED PRIMARILY FOR PRINT APPLICATIONS, NOT FOR ANIMATION.
FOR THIS REASON, ITS FACE WAS NOT MODELED IN 3D AND NO FACIAL RIGGING WAS REQUIRED.
THE FACIAL EXPRESSION WAS CREATED IN ADOBE PHOTOSHOP AND LATER INTEGRATED WITH THE BODY PASS AND FINAL SCENE.

TOOLS & PRODUCTION PIPELINE.

AUTODESK 3DS MAX WAS THE ESSENTIAL FOUNDATION OF THE PROJECT, USED TO BUILD THE CHARACTER, THE SETTING, AND ALL 3D ELEMENTS.
THE SCENES WERE LIT AND RENDERED WITH V-RAY TO GENERATE THE FINAL PASSES.
ADOBE ILLUSTRATOR WAS USED TO DEVELOP GEOMETRIC SHAPES AND TYPOGRAPHIC ELEMENTS; ADOBE PHOTOSHOP WAS USED FOR INTEGRATION, COMPOSITING, AND THE CREATION OF THE CHARACTER’S DISTINCTIVE FACE.

TOOLS & PRODUCTION PIPELINE

AUTODESK 3DS MAX WAS THE ESSENTIAL FOUNDATION OF THE PROJECT, USED TO BUILD THE CHARACTER, THE SETTING, AND ALL 3D ELEMENTS.
THE SCENES WERE LIT AND RENDERED WITH V-RAY TO GENERATE THE FINAL PASSES.
ADOBE ILLUSTRATOR WAS USED TO DEVELOP GEOMETRIC SHAPES AND TYPOGRAPHIC ELEMENTS; ADOBE PHOTOSHOP WAS USED FOR INTEGRATION, COMPOSITING, AND THE CREATION OF THE CHARACTER’S DISTINCTIVE FACE.

Adobe Illustrator

DEVELOPMENT OF GEOMETRIC SHAPES, VECTOR ASSETS, AND TYPOGRAPHIC ELEMENTS TO SUPPORT THE PROJECT’S VISUAL IDENTITY.

DEVELOPMENT OF GEOMETRIC SHAPES, VECTOR ASSETS, AND TYPOGRAPHIC ELEMENTS TO SUPPORT THE PROJECT’S VISUAL IDENTITY.

Adobe Photoshop

CREATION OF THE CHARACTER’S FACE AND EXPRESSIONS, 3D PASS INTEGRATION, COMPOSITING, RETOUCHING, AND PREPARATION OF FINAL ARTWORK.

CREATION OF THE CHARACTER’S FACE AND EXPRESSIONS, 3D PASS INTEGRATION, COMPOSITING, RETOUCHING, AND PREPARATION OF FINAL ARTWORK.

Autodesk 3ds Max

MODELING AND TEXTURING OF THE CHARACTER AND SETTING, 3D COMPOSITION, LIGHTING, CAMERA SETUP, AND FINAL RENDERING WITH V-RAY.

MODELING AND TEXTURING OF THE CHARACTER AND SETTING, 3D COMPOSITION, LIGHTING, CAMERA SETUP, AND FINAL RENDERING WITH V-RAY.

RENDERS DIGITAL CONTENT

THIS SECTION PRESENTS THE CHARACTER’S VISUAL DEVELOPMENT, FROM ITS 3D CONSTRUCTION TO THE FINAL RENDER.
IT INCLUDES COMPONENT VIEWS, 360° ROTATIONS, MODEL SHEETS, AND MESH STRUCTURES.
EACH RESOURCE REVEALS THE TECHNICAL AND CREATIVE DECISIONS BEHIND THE FINAL RESULT.

RENDERS

DIGITAL CONTENT

THIS SECTION PRESENTS THE CHARACTER’S VISUAL DEVELOPMENT, FROM ITS 3D CONSTRUCTION TO THE FINAL RENDER.
IT INCLUDES COMPONENT VIEWS, 360° ROTATIONS, MODEL SHEETS, AND MESH STRUCTURES.
EACH RESOURCE REVEALS THE TECHNICAL AND CREATIVE DECISIONS BEHIND THE FINAL RESULT.

COMPONENT BREAKDOWN

THIS VIEW SHOWS THE SEPARATION OF THE CHARACTER’S MAIN PARTS: BUN, CHEESE, BODY, ARMS, HANDS, AND LEGS. IT IS PRESENTED TO REVEAL THE 3D MODEL’S MODULAR CONSTRUCTION AND THE ORGANIZATION OF ITS ELEMENTS.

360° MODEL VIEW

THIS ROTATION ALLOWS THE CHARACTER TO BE OBSERVED FROM EVERY ANGLE, SHOWING THE CONTINUITY OF THE MODELING, ITS PROPORTIONS, AND THE DETAILS OF THE THREE-DIMENSIONAL DESIGN.

MODEL SHEET

FRONT, SIDE, AND BACK VIEWS USED AS A REFERENCE TO DEFINE THE CHARACTER’S PROPORTIONS, SILHOUETTE, AND OVERALL CONSTRUCTION.

3D MESH STRUCTURE

THE WIREFRAME VIEW EXPOSES THE CHARACTER’S TOPOLOGY AND GEOMETRY DISTRIBUTION, SHOWING HOW EACH PART OF THE MODEL WAS BUILT.

FINAL RENDER

FINAL RESULT OF THE 3D PROCESS, WITH LIGHTING, MATERIALS, TEXTURES, AND COMPOSITING DEVELOPED FOR THE CHARACTER’S VISUAL PRESENTATION.

CHECK CONTACT
© 2026-2027 MARLON AVILA / All rights reserved.
© 2026-2027 MARLON AVILA / All rights reserved.