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CREATED FOR © NESTLÉ THROUGH © BANG STUDIO, THIS PROJECT FORMED PART OF THE FIRST NESCAFÉ DOLCE GUSTO LAUNCH IN THE COUNTRY. THE DEVELOPMENT CONSISTED OF CREATING DOLCE GUSTO CAPSULES AS 3D PRODUCT ASSETS, DESIGNED TO ACCOMPANY THE MACHINE AND COMMUNICATE ITS DIFFERENT VARIANTS. EACH CAPSULE WAS BUILT TO ACCURATELY REPRESENT ITS FORM, MATERIALS, LABELS, AND FLAVOUR VARIATIONS. THE GOAL WAS TO GENERATE CONSISTENT PRODUCT IMAGERY FOR PRESENTATION ACROSS PHYSICAL SPACES, DIGITAL PLATFORMS, AND BRAND COMMUNICATION.
·3D PRODUCT MODELING · VARIANT DEVELOPMENT · TEXTURING · LABEL APPLICATION · LIGHTING · CAMERA SETUP · RENDERING · COMPOSITING AND POST-PRODUCTION
MAKING OF
FROM PACKAGING DESIGN TO A 3D DIGITAL ASSET
THE DEVELOPMENT STARTED FROM THE GEOMETRY AND GRAPHIC ELEMENTS OF THE ORIGINAL CAPSULES.
A BASE 3D MODEL WAS BUILT TO ADAPT TO DIFFERENT PRODUCT VARIANTS WHILE MAINTAINING VISUAL CONSISTENCY.
LABELS, COLOURS, FINISHES, AND MATERIALS WERE ADJUSTED TO REPRESENT the identity of each capsule.
RENDERS DIGITAL CONTENT.
THIS SECTION PRESENTS THE 3D VISUALIZATION PROCESS OF THE CAPSULES, FROM THE MODEL’S TECHNICAL STRUCTURE TO THE FINAL IMAGE.
MESH VIEWS, FORM STUDIES, AND RENDERS REVEAL the asset’s construction and its different visual applications.
3D PRODUCT MODEL
THE CAPSULES WERE RECONSTRUCTED IN 3D FROM THEIR PROPORTIONS, VOLUME, AND PACKAGING DETAILS.
THE BASE MODEL ALLOWS DIFFERENT GRAPHIC IDENTITIES AND FLAVOUR VARIANTS TO BE APPLIED to a consistent structure.
TECHNICAL AND SURFACE STUDIES
WIREFRAME AND CLAY RENDER VIEWS SHOW THE TOPOLOGY, MESH CONSTRUCTION, AND SURFACE DEVELOPMENT.
THESE STUDIES HELPED DEFINE THE PRODUCT’S FORM, EDGES, AND VISUAL BEHAVIOUR BEFORE FINAL RENDERING.
3D PRODUCT MODEL
TOP, SIDE, AND BOTTOM VIEWS USED TO VALIDATE THE CAPSULE’S PROPORTIONS, VOLUME, AND STRUCTURAL DETAILS BEFORE APPLYING MATERIALS AND GRAPHIC ELEMENTS.
3D TOPOLOGY AND STRUCTURE
THE WIREFRAME VIEW SHOWS THE MESH CONSTRUCTION, POLYGON DISTRIBUTION, AND TECHNICAL RESOLUTION USED TO DEFINE THE CAPSULES’ FORM.
TOOLS & PRODUCTION PIPELINE.
TECHNIQUE
THE PRODUCTION PIPELINE COMBINED 3D MODELING, GRAPHIC DEVELOPMENT, AND POST-PRODUCTION TO CREATE ACCURATE REPRESENTATIONS OF EACH CAPSULE. 3DS MAX WAS USED AS THE FOUNDATION FOR PRODUCT CONSTRUCTION AND VISUALIZATION, WITH ARNOLD AS THE RENDER ENGINE TO PRODUCE LIGHTING, MATERIALS, AND FINAL IMAGERY. ILLUSTRATOR AND PHOTOSHOP SUPPORTED LABEL DEVELOPMENT, COMPOSITING, AND FINAL ARTWORK.
Adobe Illustrator
DEVELOPMENT AND ADAPTATION OF VECTOR ELEMENTS, LABELS, LOGOS, AND GRAPHIC ASSETS FOR THE DIFFERENT CAPSULE VARIANTS.
Adobe Photoshop
COMPOSITING, RETOUCHING, COLOUR CORRECTION, AND RENDER INTEGRATION FOR THE FINAL PRODUCT PRESENTATION.
Autodesk 3ds Max
PRODUCT MODELING, MESH CONSTRUCTION, MATERIAL APPLICATION, LIGHTING, CAMERA SETUP, AND FINAL RENDERING WITH ARNOLD.
BRANDING.
THE CAPSULES WERE DEVELOPED AS BRAND VISUAL ASSETS, MAINTAINING THE GRAPHIC IDENTITY AND COLOUR CODE OF EACH VARIANT. THESE IMAGES ALLOW THE PRODUCT PORTFOLIO TO BE PRESENTED IN A CLEAR, CONSISTENT, AND ENGAGING WAY ACROSS DIGITAL AND PRINTED ENVIRONMENTS.
