ROLE : © MARLON AVILA – MANAGING DIRECTOR & ART DIRECTOR / BRAND & 3D GENERALIST.
STUDIO : © SPECTRAL PUBLICIDAD INTERACTIVA.
CLIENTE : © MATE -HEALTH & SUSTAINABILITY / TERERÉ MATE ENERGY
ROLE : © MARLON AVILA – MANAGING DIRECTOR & ART DIRECTOR / BRAND & 3D GENERALIST.
STUDIO : © SPECTRAL PUBLICIDAD INTERACTIVA.
CLIENTE : © MATE -HEALTH & SUSTAINABILITY / TERERÉ MATE ENERGY
PRODUCTION PROCESS
© TERERÉ MATE ENERGY
Our brand has been recognized among the Top 25 Most Sustainable and Innovative Beverages by EKOS magazine, thanks to its focus on natural energy, responsible processes, and a design that connects aesthetics with environmental awareness. This recognition confirms that our work not only seeks to promote flavor and vitality, but also reflects a genuine commitment to today’s consumers, who value authentic, functional products that align with their values.
CREATED FOR SPECTRAL © PUBLICIDAD INTERACTIVA, THIS IS A COMPREHENSIVE BRAND IDENTITY AND EVOLUTION PROJECT DEVELOPED SINCE 2020, IN ONGOING COLLABORATION WITH THE CLIENT. FROM THE BEGINNING, I LED ART DIRECTION, DESIGN, 2D AND 3D ANIMATION, POST-PRODUCTION, AND EDITING, BUILDING AN ENTIRELY NEW VISUAL UNIVERSE FOR THE BRAND.
THE PROJECT INCLUDED MARKET RESEARCH, NAMING, LOGO DESIGN, THE CREATION OF A COMPLETE VISUAL SYSTEM, PACKAGING FOR MULTIPLE PRODUCT LINES, SEASONAL CAMPAIGNS, DIGITAL CONTENT, AND 3D MODELING AND ANIMATION OF CANS, PACKAGING, AND CHARACTERS. IT ALSO INCLUDED BRAND GUIDELINES AND VISUAL STRATEGY FOR ALL ACTIVATIONS.
THE RESULT WAS AN INNOVATIVE BEVERAGE THAT REINTERPRETED THE SOUTH AMERICAN MATE TRADITION FOR THE ECUADORIAN MARKET, GAINING INTERNATIONAL RECOGNITION AND BEING LISTED AMONG © EKOS’ TOP 25 SUSTAINABLE PROJECTS IN LATIN AMERICA.
PRODUCTION
PROCESS
© TERERÉ MATE ENERGY
Our brand has been recognized among the Top 25 Most Sustainable and Innovative Beverages by EKOS magazine, thanks to its focus on natural energy, responsible processes, and a design that connects aesthetics with environmental awareness. This recognition confirms that our work not only seeks to promote flavor and vitality, but also reflects a genuine commitment to today’s consumers, who value authentic, functional products that align with their values.
CREATED FOR SPECTRAL © PUBLICIDAD INTERACTIVA, THIS IS A COMPREHENSIVE BRAND IDENTITY AND EVOLUTION PROJECT DEVELOPED SINCE 2020, IN ONGOING COLLABORATION WITH THE CLIENT. FROM THE BEGINNING, I LED ART DIRECTION, DESIGN, 2D AND 3D ANIMATION, POST-PRODUCTION, AND EDITING, BUILDING AN ENTIRELY NEW VISUAL UNIVERSE FOR THE BRAND.
THE PROJECT INCLUDED MARKET RESEARCH, NAMING, LOGO DESIGN, THE CREATION OF A COMPLETE VISUAL SYSTEM, PACKAGING FOR MULTIPLE PRODUCT LINES, SEASONAL CAMPAIGNS, DIGITAL CONTENT, AND 3D MODELING AND ANIMATION OF CANS, PACKAGING, AND CHARACTERS. IT ALSO INCLUDED BRAND GUIDELINES AND VISUAL STRATEGY FOR ALL ACTIVATIONS.
THE RESULT WAS AN INNOVATIVE BEVERAGE THAT REINTERPRETED THE SOUTH AMERICAN MATE TRADITION FOR THE ECUADORIAN MARKET, GAINING INTERNATIONAL RECOGNITION AND BEING LISTED AMONG © EKOS’ TOP 25 SUSTAINABLE PROJECTS IN LATIN AMERICA.
WORK
ROLE
·Brand Redesign · Visual Identity · Art Direction Product-Line Branding · Social Media Design & Animation 3D Modeling · Texturing · Lighting · Animation · Rendering Compositing · Post-Production · Editing
WORK
ROLE
Brand Redesign · Visual Identity · Art Direction Product-Line Branding · Social Media Design & Animation 3D Modeling · Texturing · Lighting · Animation · Rendering Compositing · Post-Production · Editing
MAKING OF
FROM THE TERERÉ & MATE TRADITION TO A NEW ENERGY EXPERIENCE
THE CREATIVE PROCESS BEGAN BY REINTERPRETING THE SOUTH AMERICAN TERERÉ TRADITION AS A CONTEMPORARY ENERGY DRINK. A COMPLETE VISUAL IDENTITY WAS DEVELOPED TO BRING TOGETHER NATURE, ENERGY, WELL-BEING, AND A RECOGNIZABLE BRAND PRESENCE FOR THE ECUADORIAN MARKET.
MAKING OF
FROM THE TERERÉ & MATE TRADITION TO A NEW ENERGY EXPERIENCE
THE CREATIVE PROCESS BEGAN BY REINTERPRETING THE SOUTH AMERICAN TERERÉ TRADITION AS A CONTEMPORARY ENERGY DRINK. A COMPLETE VISUAL IDENTITY WAS DEVELOPED TO BRING TOGETHER NATURE, ENERGY, WELL-BEING, AND A RECOGNIZABLE BRAND PRESENCE FOR THE ECUADORIAN MARKET.
MAKING OF
FROM THE TERERÉ & MATE TRADITION TO A NEW ENERGY EXPERIENCE
THE CREATIVE PROCESS BEGAN BY REINTERPRETING THE SOUTH AMERICAN TERERÉ TRADITION AS A CONTEMPORARY ENERGY DRINK. A COMPLETE VISUAL IDENTITY WAS DEVELOPED TO BRING TOGETHER NATURE, ENERGY, WELL-BEING, AND A RECOGNIZABLE BRAND PRESENCE FOR THE ECUADORIAN MARKET.
A VERBAL IDENTITY BUILT TO CONNECT
BECAUSE TERERÉ MATE ENERGY IS A NATURAL ENERGY DRINK MADE WITH YERBA MATE, A SYSTEM OF CLAIMS AND TAGLINES WAS DEVELOPED TO COMMUNICATE ITS ORIGIN, BENEFITS, AND PERSONALITY. MESSAGES SUCH AS “FEEL THE ENERGY OF THE GODS” AND “THE POWER OF YERBA MATE” CONNECTED THE PRODUCT’S ENERGY WITH ITS NATURAL AND CULTURAL HERITAGE. THESE CONCEPTS BECAME KEY PILLARS OF THE ADVERTISING DISCOURSE AND WERE APPLIED ACROSS CAMPAIGNS, PACKAGING, DIGITAL ASSETS, SOCIAL MEDIA, AND BRAND ACTIVATIONS.
A VERBAL IDENTITY BUILT TO CONNECT
BECAUSE TERERÉ MATE ENERGY IS A NATURAL ENERGY DRINK MADE WITH YERBA MATE, A SYSTEM OF CLAIMS AND TAGLINES WAS DEVELOPED TO COMMUNICATE ITS ORIGIN, BENEFITS, AND PERSONALITY. MESSAGES SUCH AS “FEEL THE ENERGY OF THE GODS” AND “THE POWER OF YERBA MATE” CONNECTED THE PRODUCT’S ENERGY WITH ITS NATURAL AND CULTURAL HERITAGE. THESE CONCEPTS BECAME KEY PILLARS OF THE ADVERTISING DISCOURSE AND WERE APPLIED ACROSS CAMPAIGNS, PACKAGING, DIGITAL ASSETS, SOCIAL MEDIA, AND BRAND ACTIVATIONS.
FROM THE 3D PROCESS TO THE FINAL IMAGE
THE TERERÉ MATE ENERGY CANS WERE MODELED AND DEVELOPED IN 3DS MAX, DEFINING THEIR GEOMETRY, LABELS, MATERIALS, LIGHTING, AND COMPOSITION. THE VIDEO PRESENTS THE DIFFERENT RENDER PASSES GENERATED DURING THE PROCESS, REVEALING THE TECHNICAL CONSTRUCTION BEHIND EACH IMAGE. THESE PASSES MADE IT POSSIBLE TO CONTROL LIGHTING, SHADOWS, REFLECTIONS, AND MATERIALS INDEPENDENTLY DURING POST-PRODUCTION, BEFORE INTEGRATING THE CANS INTO HIGH-IMPACT ADVERTISING COMPOSITIONS.
FROM THE 3D PROCESS TO THE FINAL IMAGE
THE TERERÉ MATE ENERGY CANS WERE MODELED AND DEVELOPED IN 3DS MAX, DEFINING THEIR GEOMETRY, LABELS, MATERIALS, LIGHTING, AND COMPOSITION. THE VIDEO PRESENTS THE DIFFERENT RENDER PASSES GENERATED DURING THE PROCESS, REVEALING THE TECHNICAL CONSTRUCTION BEHIND EACH IMAGE. THESE PASSES MADE IT POSSIBLE TO CONTROL LIGHTING, SHADOWS, REFLECTIONS, AND MATERIALS INDEPENDENTLY DURING POST-PRODUCTION, BEFORE INTEGRATING THE CANS INTO HIGH-IMPACT ADVERTISING COMPOSITIONS.
TOOLS & PRODUCTION PIPELINE.
TECHNIQUE
THE PROJECT COMBINED BRAND STRATEGY, GRAPHIC DESIGN, 3D VISUALIZATION, AND ANIMATION TO BUILD A COHERENT VISUAL UNIVERSE FOR TERERÉ MATE ENERGY. EACH TOOL HAD A SPECIFIC ROLE IN THE DEVELOPMENT OF THE IDENTITY, PACKAGING, DIGITAL CONTENT, AND COMMUNICATION CAMPAIGNS.
Adobe Illustrator
DEVELOPMENT OF THE LOGO, VISUAL IDENTITY SYSTEM, CLAIMS, VECTOR ELEMENTS, LABELS, AND GRAPHIC ASSETS FOR PACKAGING AND BRAND COMMUNICATION.
Adobe Photoshop
CAMPAIGN COMPOSITING, RETOUCHING, COLOUR CORRECTION, AND 3D RENDER INTEGRATION FOR DIGITAL ASSETS, ADVERTISING, AND PRINTED APPLICATIONS.
Autodesk 3ds Max
3D MODELING OF CANS, PACKAGING, CHARACTERS, AND ENVIRONMENTS; MATERIAL DEVELOPMENT, LIGHTING, CAMERA SETUP, AND RENDERING WITH v-ray.
Adobe After Effects
PRODUCT ANIMATION, MOTION GRAPHICS, TITLES, SOCIAL MEDIA CONTENT, AUDIOVISUAL COMPOSITING, AND POST-PRODUCTION FOR CAMPAIGN ASSETS.
RENDERS DIGITAL CONTENT
A SERIES OF 3D ASSETS CREATED TO EXPAND TERERÉ MATE ENERGY’S VISUAL UNIVERSE ACROSS DIGITAL CONTENT, ADVERTISING CAMPAIGNS, ANIMATIONS, AND BRAND APPLICATIONS.
3D BRAND LOGO
THE LOGO WAS RECONSTRUCTED IN 3D TO BRING VOLUME, DEPTH, AND VISUAL PRESENCE TO TERERÉ MATE ENERGY’S IDENTITY.
A BOLD, ILLUSTRATED VISUAL LANGUAGE
A VISUALLY RICH DESIGN, FULL OF ILLUSTRATION, COLOUR, AND GRAPHIC ELEMENTS, WAS CREATED TO GENERATE AN IMMEDIATE IMPACT AT THE POINT OF SALE. WHILE MANY BRANDS IN THE ECUADORIAN MARKET FOLLOWED DIFFERENT AND MORE RESTRAINED VISUAL CODES, TERERÉ MATE ENERGY EMBRACED A MORE EXPRESSIVE AND RECOGNIZABLE PRESENCE. MARKET RESEARCH FINDINGS AND AUDIENCE SEGMENTATION HELPED DEFINE THIS VISUAL DIRECTION, ALIGNING IT WITH THE CONSUMER PROFILE AND THE POSITIONING THE BRAND NEEDED TO BUILD IN ITS MARKET.
3D PACKAGING DEVELOPMENT
THE TERERÉ MATE ENERGY PACKAGING WAS DEVELOPED AS AN EXTENSION OF THE PRODUCT’S VISUAL IDENTITY AND AS A PHYSICAL RETAIL PIECE FOR SELLING 12-UNIT PACKS. THE BOX WAS BUILT IN 3D TO DEFINE ITS STRUCTURE, PROPORTIONS, AND GRAPHIC LAYOUT, INTEGRATING THE CAN, CLAIMS, AND BRAND ELEMENTS INTO A SINGLE PIECE. THE VISUALIZATION MADE IT POSSIBLE TO REVIEW THE DESIGN FROM DIFFERENT ANGLES AND CREATE ASSETS FOR COMMERCIAL PRESENTATIONS, BRAND COMMUNICATION, AND PROMOTIONAL MATERIALS.
3D ECO-PACKAGING DEVELOPMENT
THIS PACKAGE WAS DEVELOPED AS A PHYSICAL RETAIL FORMAT FOR SELLING 6 UNITS OF TERERÉ MATE ENERGY. THE DESIGN WAS CREATED WITH AN ECO-PACKAGING APPROACH, PRIORITIZING A MORE ENVIRONMENTALLY RESPONSIBLE SOLUTION AND ALIGNING WITH THE VALUES THE BRAND WAS BEGINNING TO ADOPT. THE BOX WAS BUILT IN 3D TO DEFINE ITS STRUCTURE, CLOSING SYSTEM, HANDLE, PROPORTIONS, AND GRAPHIC APPLICATION. THIS PROCESS MADE IT POSSIBLE TO VALIDATE THE DESIGN BEFORE PHYSICAL PRODUCTION AND CREATE ASSETS FOR ITS COMMERCIAL PRESENTATION.
MODEL SHEET
A CHARACTER FOR A NEW GENERATION
THE CHARACTER WAS DEVELOPED TO CONNECT WITH A YOUNGER AUDIENCE AND GIVE TERERÉ MATE ENERGY AN IDENTIFIABLE SYMBOL FOR THIS TARGET GROUP. THE INITIAL IDEA INCLUDED A FAMILY OF CHARACTERS—ATHLETES AND STUDENTS—CAPABLE OF REPRESENTING DIFFERENT PROFILES WITHIN THE BRAND’S AUDIENCE. ALTHOUGH THIS CHARACTER FAMILY IS STILL IN DEVELOPMENT AND HAS BEEN RESERVED FOR FUTURE ADVERTISING CAMPAIGNS, THE DECISION WAS MADE TO CREATE ITS FIRST MEMBER AS THE STARTING POINT OF THE SYSTEM. FROM CONCEPTUALIZATION AND THE MODEL SHEET, THE CHARACTER WAS DEVELOPED BY ME, TAKEN INTO 3D, AND LATER REFINED IN ADOBE PHOTOSHOP AND ILLUSTRATOR. THIS FIRST CHARACTER HAS BEEN USED ACROSS DIFFERENT PRINTED AND DIGITAL APPLICATIONS, HELPING BUILD A BRAND PRESENCE THAT IS MORE APPROACHABLE, DYNAMIC, AND RECOGNIZABLE.
CHARACTER RENDERS FOR CAMPAIGNS
A SERIES OF CHARACTER RENDERS WAS DEVELOPED IN DIFFERENT ANGLES AND POSES, WITH CONTROLLED LIGHTING AND MATERIALS TO FACILITATE THEIR INTEGRATION INTO ADVERTISING COMPOSITIONS. THESE ASSETS WERE CREATED FOR FLEXIBLE USE ACROSS PRINTED AND DIGITAL CAMPAIGNS, MAINTAINING A COHERENT VISUAL PRESENCE THROUGHOUT THE BRAND’S DIFFERENT FORMATS.
SOCIAL MEDIA DESING.
FEED
A SELECTION OF ASSETS DEVELOPED TO BUILD AND POSITION TERERÉ MATE ENERGY’S DIGITAL PRESENCE. THE CONTENT INTEGRATED PRODUCT PHOTOGRAPHY, 3D RENDERS, THE BRAND CHARACTER, ILLUSTRATION, TYPOGRAPHY, AND DIGITAL COMPOSITING TO COMMUNICATE THE BRAND’S NATURAL ENERGY AND PERSONALITY.
VIDEO GIFS.
ENERGY IN MOTION
A SERIES OF GIFS AND ANIMATED ASSETS CREATED TO COMMUNICATE TERERÉ MATE ENERGY’S NATURAL ENERGY IN AGILE AND ENGAGING FORMATS. THE ANIMATIONS INTEGRATED THE PRODUCT, YERBA MATE, ILLUSTRATION, TYPOGRAPHY, AND BRAND CLAIMS TO CREATE HIGH-IMPACT CONTENT. THESE ASSETS WERE DESIGNED FOR DIGITAL CAMPAIGNS, SOCIAL MEDIA, AND PROMOTIONAL ACTIVATIONS, ENABLING A DYNAMIC AND RECOGNIZABLE BRAND COMMUNICATION.
TOOLS
PRODUCTION PIPELINE
THE PROJECT COMBINED BRAND STRATEGY, GRAPHIC DESIGN, 3D VISUALIZATION, AND ANIMATION TO BUILD A COHERENT VISUAL UNIVERSE FOR TERERÉ MATE ENERGY. EACH TOOL HAD A SPECIFIC ROLE IN THE DEVELOPMENT OF THE IDENTITY, PACKAGING, DIGITAL CONTENT, AND COMMUNICATION CAMPAIGNS.
Adobe Illustrator
DEVELOPMENT OF THE LOGO, VISUAL IDENTITY SYSTEM, CLAIMS, VECTOR ELEMENTS, LABELS, AND GRAPHIC ASSETS FOR PACKAGING AND BRAND COMMUNICATION.
Adobe Photoshop
CAMPAIGN COMPOSITING, RETOUCHING, COLOUR CORRECTION, AND 3D RENDER INTEGRATION FOR DIGITAL ASSETS, ADVERTISING, AND PRINTED APPLICATIONS.
Autodesk 3ds Max
3D MODELING OF CANS, PACKAGING, CHARACTERS, AND ENVIRONMENTS; MATERIAL DEVELOPMENT, LIGHTING, CAMERA SETUP, AND RENDERING WITH v-ray.
Adobe After Effects
PRODUCT ANIMATION, MOTION GRAPHICS, TITLES, SOCIAL MEDIA CONTENT, AUDIOVISUAL COMPOSITING, AND POST-PRODUCTION FOR CAMPAIGN ASSETS.
RENDERS
DIGITAL CONTENT
A SERIES OF 3D ASSETS CREATED TO EXPAND TERERÉ MATE ENERGY’S VISUAL UNIVERSE ACROSS DIGITAL CONTENT, ADVERTISING CAMPAIGNS, ANIMATIONS, AND BRAND APPLICATIONS.
3D BRAND LOGO
THE LOGO WAS RECONSTRUCTED IN 3D TO BRING VOLUME, DEPTH, AND VISUAL PRESENCE TO TERERÉ MATE ENERGY’S IDENTITY.
A BOLD, ILLUSTRATED VISUAL LANGUAGE
A VISUALLY RICH DESIGN, FULL OF ILLUSTRATION, COLOUR, AND GRAPHIC ELEMENTS, WAS CREATED TO GENERATE AN IMMEDIATE IMPACT AT THE POINT OF SALE. WHILE MANY BRANDS IN THE ECUADORIAN MARKET FOLLOWED DIFFERENT AND MORE RESTRAINED VISUAL CODES, TERERÉ MATE ENERGY EMBRACED A MORE EXPRESSIVE AND RECOGNIZABLE PRESENCE. MARKET RESEARCH FINDINGS AND AUDIENCE SEGMENTATION HELPED DEFINE THIS VISUAL DIRECTION, ALIGNING IT WITH THE CONSUMER PROFILE AND THE POSITIONING THE BRAND NEEDED TO BUILD IN ITS MARKET.
3D PACKAGING DEVELOPMENT
THE TERERÉ MATE ENERGY PACKAGING WAS DEVELOPED AS AN EXTENSION OF THE PRODUCT’S VISUAL IDENTITY AND AS A PHYSICAL RETAIL PIECE FOR SELLING 12-UNIT PACKS. THE BOX WAS BUILT IN 3D TO DEFINE ITS STRUCTURE, PROPORTIONS, AND GRAPHIC LAYOUT, INTEGRATING THE CAN, CLAIMS, AND BRAND ELEMENTS INTO A SINGLE PIECE. THE VISUALIZATION MADE IT POSSIBLE TO REVIEW THE DESIGN FROM DIFFERENT ANGLES AND CREATE ASSETS FOR COMMERCIAL PRESENTATIONS, BRAND COMMUNICATION, AND PROMOTIONAL MATERIALS.
3D ECO-PACKAGING DEVELOPMENT
THIS PACKAGE WAS DEVELOPED AS A PHYSICAL RETAIL FORMAT FOR SELLING 6 UNITS OF TERERÉ MATE ENERGY. THE DESIGN WAS CREATED WITH AN ECO-PACKAGING APPROACH, PRIORITIZING A MORE ENVIRONMENTALLY RESPONSIBLE SOLUTION AND ALIGNING WITH THE VALUES THE BRAND WAS BEGINNING TO ADOPT. THE BOX WAS BUILT IN 3D TO DEFINE ITS STRUCTURE, CLOSING SYSTEM, HANDLE, PROPORTIONS, AND GRAPHIC APPLICATION. THIS PROCESS MADE IT POSSIBLE TO VALIDATE THE DESIGN BEFORE PHYSICAL PRODUCTION AND CREATE ASSETS FOR ITS COMMERCIAL PRESENTATION.
MODEL SHEET
A CHARACTER FOR A NEW GENERATION
THE CHARACTER WAS DEVELOPED TO CONNECT WITH A YOUNGER AUDIENCE AND GIVE TERERÉ MATE ENERGY AN IDENTIFIABLE SYMBOL FOR THIS TARGET GROUP. THE INITIAL IDEA INCLUDED A FAMILY OF CHARACTERS—ATHLETES AND STUDENTS—CAPABLE OF REPRESENTING DIFFERENT PROFILES WITHIN THE BRAND’S AUDIENCE. ALTHOUGH THIS CHARACTER FAMILY IS STILL IN DEVELOPMENT AND HAS BEEN RESERVED FOR FUTURE ADVERTISING CAMPAIGNS, THE DECISION WAS MADE TO CREATE ITS FIRST MEMBER AS THE STARTING POINT OF THE SYSTEM. FROM CONCEPTUALIZATION AND THE MODEL SHEET, THE CHARACTER WAS DEVELOPED BY ME, TAKEN INTO 3D, AND LATER REFINED IN ADOBE PHOTOSHOP AND ILLUSTRATOR. THIS FIRST CHARACTER HAS BEEN USED ACROSS DIFFERENT PRINTED AND DIGITAL APPLICATIONS, HELPING BUILD A BRAND PRESENCE THAT IS MORE APPROACHABLE, DYNAMIC, AND RECOGNIZABLE.
CHARACTER RENDERS FOR CAMPAIGNS
A SERIES OF CHARACTER RENDERS WAS DEVELOPED IN DIFFERENT ANGLES AND POSES, WITH CONTROLLED LIGHTING AND MATERIALS TO FACILITATE THEIR INTEGRATION INTO ADVERTISING COMPOSITIONS. THESE ASSETS WERE CREATED FOR FLEXIBLE USE ACROSS PRINTED AND DIGITAL CAMPAIGNS, MAINTAINING A COHERENT VISUAL PRESENCE THROUGHOUT THE BRAND’S DIFFERENT FORMATS.
SOCIAL MEDIA DESING
FEED
A SELECTION OF ASSETS DEVELOPED TO BUILD AND POSITION TERERÉ MATE ENERGY’S DIGITAL PRESENCE. THE CONTENT INTEGRATED PRODUCT PHOTOGRAPHY, 3D RENDERS, THE BRAND CHARACTER, ILLUSTRATION, TYPOGRAPHY, AND DIGITAL COMPOSITING TO COMMUNICATE THE BRAND’S NATURAL ENERGY AND PERSONALITY.
VIDEO GIFS
ENERGY IN MOTION
A SERIES OF GIFS AND ANIMATED ASSETS CREATED TO COMMUNICATE TERERÉ MATE ENERGY’S NATURAL ENERGY IN AGILE AND ENGAGING FORMATS. THE ANIMATIONS INTEGRATED THE PRODUCT, YERBA MATE, ILLUSTRATION, TYPOGRAPHY, AND BRAND CLAIMS TO CREATE HIGH-IMPACT CONTENT. THESE ASSETS WERE DESIGNED FOR DIGITAL CAMPAIGNS, SOCIAL MEDIA, AND PROMOTIONAL ACTIVATIONS, ENABLING A DYNAMIC AND RECOGNIZABLE BRAND COMMUNICATION.